French publishing large Ubisoft has pulled promoting from the social media platform previously generally known as Twitter.
That’s according to Axios, which studies that the corporate is certainly one of many corporations eradicating advertising and marketing from the service. Different corporations embody Apple, Disney and IBM. Ubisoft confirmed its determination in an announcement by which it mentioned it was placing advertisements on maintain.
“We did have a marketing campaign operating,” a Ubisoft spokesperson mentioned. “We paused promoting on X.”
Mentioned marketing campaign was for the upcoming VR title, Murderer’s Creed Nexus and had apparently been seen over ten million occasions
This follows allegations of antisemitism levelled in opposition to X, previously Twitter’s CEO Elon Musk after he backed an antisemitic put up final. The exec denies being antisemitic.
It additionally comes alongside a report from non-profit Media Issues, which reveals adverts from corporations corresponding to Apple, IBM and Amazon showing alongside far-right posts. Musk is now saying that Media Issues engaged in fraud and Texas’ Legal professional Common is – quite pointlessly, provided that Media Issues relies in DC – opening an investigation into the matter.